"Creativity isn't far away, or outside of you. It's an inner movement, a heart-shift, a joy making its way out of your throat or hands or feet. So go for it. No one's watching. The pay-off is magnificent."
— Margo Jefferson
Logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or word mark).
In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company's logo is today often synonymous with its trademark or brand